Paid To Click is an online business model that draws online traffic from people aiming to earn money from home. Paid-To-Click, or simply PTC websites, act as middlemen between advertisers and consumers; the advertiser pays for displaying ads on the PTC website, and a part of this payment goes to the viewer when he views the advertisement.
In addition, most PTC sites offer a commission to its members for signing up new members (similar to many affiliate marketing programs online), or they may pay members a percentage of the clicks that their referrals make as an ongoing commission.
Advertisements are the most widely known method for PTC sites to stay alive, much of the profit can come from the direct sales of referrals or upgrade packages which are created by the owner of each PTC site. This has led to the proliferation of online scams or ponzi schemes being created with PTC sites as a cover, as members are encouraged to buy referrals that are not actually human or upgrade packages that offer no real value.[citation needed] As well, some sites[who?] may request that their users pay an "upgrade fee" before being able to cash out their earnings, and then not paying out earnings after these fees are paid.
Scams, although exposed on various PTC forums, are still heavily used by newcomers who are drawn in to the websites by search engines. Scam PTC sites are known to attract new users with cheap offers for upgrades and referrals and disappear without trace after a short time.
PPC Consultancy is becoming a serious business these days. There is a huge demand for PPC consultants all over the world.
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